XML Sitemap Optimisation: What Google Wants
Introduction Every website owner wants better search visibility, but many overlook a simple tool that helps Google find and index their pages faster. An XML sitemap acts as a roadmap for search engines, guiding them to your most important content while signaling which pages deserve priority. Without one, your site might struggle to rank, especially […]
Google Confirms Phased Site Migrations Are SEO-Safe
Site migrations don’t have to be all or nothing. Google’s John Mueller has confirmed that staggered, phased migrations are not only acceptable but often preferable for large websites concerned about SEO performance. The Migration Risk Nobody Talks About Website migrations whether changing domains, restructuring URLs, or moving to HTTPS remain one of the riskiest SEO […]
Google Warns Against Hardcoded Noindex Tags in 2025 SEO
Google has issued fresh guidance warning webmasters against hardcoding noindex meta tags directly into website templates, emphasising the need for more flexible, dynamic SEO approaches in 2025. The warning comes as part of Google’s ongoing effort to help site owners avoid common technical SEO mistakes that can inadvertently block pages from search results. Why Hardcoded […]
Google AI Mode Adds Contextual Link Previews for Search
Search marketers have spotted a new design element in Google’s AI Mode that displays short introductory text before each link in the response. The feature appears designed to help users better understand why each source is relevant before clicking through. What’s Changed in AI Mode According to Search Engine Roundtable, Google’s AI Mode now presents […]
Why Traditional SEO Is Dying in 2026 and What Businesses
The digital marketing world faces its biggest disruption in decades. As artificial intelligence transforms search behaviour and ranking algorithms, businesses clinging to outdated SEO strategies risk becoming invisible online. Industry experts are sounding the alarm: adapt now or prepare to lose traffic, leads, and revenue. The Death of Traditional SEO Google’s AI-powered Search Generative Experience […]
Google December 2025 Core Update: Key SEO Insights
Google has officially announced the December 2025 core update, marking the latest significant change to its search ranking algorithm. The update began rolling out on December 12, 2025, and is expected to take up to two weeks to complete implementation across all data centres globally. This marks the final core update of 2025, following previous […]
Why AI Recommendation Engines Are Reshaping SEO
The SEO industry is witnessing a fundamental shift as FunkyMedia, a prominent Polish digital marketing agency, announces its strategic pivot towards optimising for AI recommendation engines rather than traditional search rankings alone. This move reflects growing industry awareness that future search behaviour will increasingly rely on AI assistants like ChatGPT, Perplexity, and Google’s Gemini, rather […]
How AI Overviews Are Changing Link Building in 2026
Google’s AI Overviews are fundamentally transforming how link building works in 2026. As AI-generated summaries increasingly appear at the top of search results, SEO professionals must adapt their strategies to maintain organic visibility and referral traffic. According to new research from EditorialLink, featured in Search Engine Journal, the rise of AI Overviews is reducing click-through […]
Future SEO Trends 2026: AI, E-E-A-T, and Visual Search
The landscape of search engine optimisation is undergoing its most significant transformation in over a decade. As artificial intelligence reshapes how users discover content and Google refines its algorithms, SEO professionals must adapt or risk becoming obsolete. Recent analysis from Exploding Topics reveals seven critical trends that will define the future of organic search. AI-Powered […]
Instagram Rolls Out AI-Generated SEO Headlines for Posts
Instagram has quietly rolled out a feature that automatically generates search engine optimisation-friendly headlines for user posts, marking a significant shift in how social media content gets discovered online. According to Engadget, the Meta-owned platform now creates catchy, keyword-rich titles for posts without requiring user input. This development signals Instagram’s growing focus on competing with […]