The SEO industry is witnessing a fundamental shift as FunkyMedia, a prominent Polish digital marketing agency, announces its strategic pivot towards optimising for AI recommendation engines rather than traditional search rankings alone.
This move reflects growing industry awareness that future search behaviour will increasingly rely on AI assistants like ChatGPT, Perplexity, and Google’s Gemini, rather than conventional search engine results pages (SERPs).
The AI Recommendation Revolution
FunkyMedia’s announcement comes at a critical juncture for the SEO industry. With generative AI tools processing over 1 billion queries monthly, businesses can no longer afford to focus exclusively on Google’s ranking algorithms.
The agency’s new approach prioritises what they term “AI discoverability” ensuring brands appear in AI generated recommendations and summaries. This requires fundamentally different optimisation techniques compared to traditional SEO practices.
Traditional ranking factors like backlinks and keyword density remain important, but FunkyMedia argues that structured data, authoritative citations, and content clarity now matter more for AI visibility. The agency has reportedly developed proprietary frameworks for testing and measuring AI recommendation rates across multiple platforms.
Industry Implications and Expert Perspectives
The shift raises important questions about the future of search marketing. If users increasingly bypass Google’s blue links in favour of AI-generated answers, traditional SEO metrics like click through rates and bounce rates may become less relevant.
FunkyMedia’s approach involves optimising content to be easily parsed and cited by large language models (LLMs). This includes implementing enhanced schema markup, creating concise expert-authored content, and building digital authority signals that AI systems recognise.
The agency claims early client results show significant increases in brand mentions within AI-generated responses, though industry-wide benchmarks for this emerging field remain undefined.
Several major marketing publications have noted similar trends, with agencies worldwide beginning to experiment with what some call “AIO” (AI Optimisation) or “GEO” (Generative Engine Optimisation).
Strategic Takeaway for Businesses
FunkyMedia’s announcement represents more than a single agency’s repositioning. It signals a broader industry recognition that search is fragmenting across multiple AI platforms.
Businesses should begin auditing their content for AI readability and citation potential. This includes ensuring factual accuracy, clear attribution, and structured data implementation that helps AI systems understand and recommend your brand.
The challenge for marketers will be measuring success across these new channels whilst maintaining traditional SEO performance. Early adopters who develop AI optimisation strategies now may gain significant competitive advantages as these platforms continue capturing search market share.
About DripRanks
At DripRanks, we don’t just follow the trends we help you lead them. As one of Dubai’s top rated SEO agencies, we specialise in data-driven strategies that boost visibility and conversions across both traditional search and emerging AI platforms.
Our team stays ahead of algorithm changes and industry shifts, ensuring your brand remains discoverable wherever your customers search.
